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How to add zoom-in effects to your media

Adding a zoom-in effect can instantly bring focus to a specific part of your video or image, making your content more engaging and professional.

Written by Linh Hoang

  1. Click the image or video in the timeline you want to edit.

  2. On the right, open the Animation section.

  3. Add a zoom-in

    • Under Motion, select Zoom in.

    • Adjust Zoom speed for a slower or faster move.

    • Set Zoom position (X and Y) to aim the zoom (for example center, a corner, or a detail).

    Examples:

    • Slower zoom feels subtle.

    • Faster zoom feels bold.

    • Moving the focal point highlights a face, product, or detail.

  4. Preview

    • The canvas updates as you change speed and position.

Tips

  • Favor slower zooms on background shots and faster zooms for emphasis.

  • Pair zoom with text or captions to underline the message.

  • Try different focal points for more dynamic framing.

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