Creative brief to video starts with a flexible brief instead of a fixed video structure. Describe the goal, audience, message, and references, and VideoGen chooses the most suitable workflow before building the video.
When to use
You know the campaign goal but have not chosen a video structure
Your project includes detailed brand, product, audience, or creative requirements
You want to include reference files, actors, products, or a visual style in one brief
How it works
Click New project and select Creative brief to video.
Write your brief in the document. Include the goal, audience, key message, tone, and any required content.
Use the slash menu or mentions to add media, actors, products, and visual styles.
Use the assistant to develop or refine the brief.
Click Generate video. VideoGen chooses an appropriate workflow and continues the build there.
Tips
State what the viewer should understand or do after watching.
Include required claims, products, and brand constraints.
Attach references that show the desired visual direction or source material.